Client Brief
CLIENT
GIZ 2025
CATEGORY
Consultancy Projects
DATE
2025
Country
Jordan
GIZ 2025
Developed a strategic and creative action plan for the Ministry of Digital Economy and Entrepreneurship’s latest initiative, “TAWASAL”, encompassing both online and offline marketing strategies. Designed and produced engaging multimedia content—including visuals and motion graphics—delivering an integrated digital and offline outreach that amplified engagement and elevated the campaign’s impact across all channels.
Out Comes
- Our campaigns around 5 million impressions and we reached to 1.5 million
- Our campaigns around 14000 engagement and the CTR was Excellent
- Around 14000 link clicks to the website
- Comments, likes, and shares were over 100000
- Business Messaging organic messaging conversations started increased by 130%
- Instagram organic reach increased by 250%, and content interactions increased by 23%, showing a growing audience engagement.