Supported PDTRA’s team in creating a cohesive core branding identity for the Crafts Village, crafting a creative executive summary and defining key unique messages that highlight the Village’s services, impact, and benefits. Designed a high-quality, agile communication and marketing plan, ready for rapid execution across multiple channels—including digital platforms—ensuring consistent, compelling engagement with the target audience.

Scope of work:

• Conduct analysis and submit the Findings Summary Report
• Submit the final Brand Identity and Theme for the Crafts Village
• Submit the final Executive Summary, Fact Sheet and Key Massages in both languages
• Submit the final Master Presentation, and Specific Audience-oriented Presentations
• Deliver 1-day Training Session for the Crafts Village staff arranged and covered by GIZ
• Submit the final short-term tailored communication and marketing plan