Designed and executed a comprehensive digital marketing plan to maximize attendance and engagement for the EducationUSA Fair. Crafted bilingual press releases and boilerplates aligned with the fair’s objectives, Amideast, and EducationUSA’s corporate image. Delivered event photography and videography, alongside a three-phase digital marketing campaign covering pre-event, live, and post-event engagement. Developed bilingual written and visual content in Arabic and English, ensuring consistency with brand guidelines and tone of voice. Managed influencer partnerships, tracked metrics and insights, and oversaw live social media coverage, including dedicated Q&A management to drive real-time audience interaction.

Out comes: 

• Our campaigns got 2,751,946 impressions and we reached to 638,771
• Our campaigns got 16,185K and the CTR was very good which is 2.43%
• 70,651 Post engagements (includes like, comment, share, or send a message)
• 265 follows or page likes
• 138 Messaging conversation started.
• Facebook published content count increased by 133%, and organic reach Increased by 64%, indicating a strong content strategy.
• Instagram organic reach increased by 217%, and content interactions increased by 31%, showing a growing audience engagement.
• Business Messaging organic messaging conversations started increased by 142%, and contacts increased by 108%, highlighting the importance of messaging features.