Client Brief
CLIENT
The Bus Rapid Transit
CATEGORY
Websites and SEO
At the heart of our vision of a rapid transportation network for the city of Amman, a flexible and fully-integrated public transportation system that provides rapid, safe, and highly reliable service shall soon exist. The concept revolves around large-capacity buses that operate on dedicated tracks to provide a high level of serviceability. The buses shall travel at intervals of no longer than 3 minutes to and from modern fully-integrated terminals.
Our Approach
Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.