Client Brief
CATEGORY
Websites and SEO
When we started the LOYAL brand in 2003, our dream was to produce locally-made household and personal care products that could meet and even exceed the highest international standards, all at prices that are affordable and accessible for everyone. We believe that quality is a right for everyone, not a privilege only for some.
Our Approach
Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.