Client Brief
CLIENT
The Arena
CATEGORY
Design and Branding
DATE
2025
Country
Iraq
The "X" was chosen as a core element in The Arena logo because it powerfully represents
confrontation, challenge, and face-to-face competition - all key
themes of a gaming battleground, it evokes the imagery of crossed swords, players in combat, or
the very moment of impact capturing the spirit of every match that takes place in the arena.
confrontation, challenge, and face-to-face competition - all key
themes of a gaming battleground, it evokes the imagery of crossed swords, players in combat, or
the very moment of impact capturing the spirit of every match that takes place in the arena.
The "X" was chosen as a core element in The Arena logo because it powerfully represents
confrontation, challenge, and face-to-face competition - all key
themes of a gaming battleground, it evokes the imagery of crossed swords, players in combat, or
the very moment of impact capturing the spirit of every match that takes place in the arena.
Brand Colors
Brand font
Gotham
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