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Client Brief

CLIENT
The Arena
CATEGORY
Design and Branding
DATE
Country

  • Client name
    The arena
  • Project scope
    Branding
The "X" was chosen as a core element in The Arena logo because it powerfully represents
confrontation, challenge, and face-to-face competition - all key
themes of a gaming battleground, it evokes the imagery of crossed swords, players in combat, or
the very moment of impact capturing the spirit of every match that takes place in the arena.
The "X" was chosen as a core element in The Arena logo because it powerfully represents confrontation, challenge, and face-to-face competition - all key themes of a gaming battleground, it evokes the imagery of crossed swords, players in combat, or the very moment of impact capturing the spirit of every match that takes place in the arena.
Brand Colors
Brand font
Gotham
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis.